Dueling radio ads: Potawatomi vs. WMC

Posted on January 21, 2010. Filed under: Climate change, Energy Policy |


An email circulated by Amber Meyer Smith, Program Director, Clean Wisconsin:

The Forest County Potawatomi and Wisconsin Manufacturers & Commerce (WMC) [the statewide chamber of commerce] have new radio ads running on opposite sides of proposed [Clean Energy Jobs Act].

In WMC’s spot, two women discuss the bill, mocking the idea that Gov. Jim Doyle and his “friends in the Legislature” are trying to solve global warming “all by themselves.”

One woman tells the other that the proposal will cost the average family more than $1,000 a year in higher electric rates and gas prices.

“They’ve got a plan,” she says. “They say it’s going to create green jobs, but it’s really going to kill our jobs and increase energy costs.”

The Potawatomi, who participated in the task force that laid out recommendations that later became the bill, calls the legislation “hope for new jobs in a troubled economy.”

The tribal ad cites a Mazomanie factory opening to produce solar panels, plans for 600 new manufacturing jobs in Wisconsin Rapids building wind-powered turbine blades and a biomass plant near Wausau as examples of the green economy opportunities. It then says the proposed climate change bill could create 15,000 jobs in Wisconsin, reducing dependence on foreign energy and resulting in a cleaner environment.

It urges listeners to call legislators to encourage them to “to protect Mother Earth so she can provide for all of us.”

Listen to the spots in AdWatch.

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