Hot Water Products: More than a rep company
Hot Water Products is helping to lead the Wisconsin plumbing and heating trades into the 21st century. A wholesale distributor for the BradfordWhite Corporation and manufacturer’s representative for Heat Transfer Products, the fast-growing Milwaukee-based company is also:
• A national leader in introducing high-efficiency modulating boilers.
• The developer of its own “Boiler Buddy” system.
• A training center for solar heating applications.
• An expert in tax credits for energy incentive programs.
• A sales partner for distributors and contractors.
• An installation, maintenance, and warranty provider offering 24/7 service in emergencies.“Clearly, we’re not your typical rep firm,” says Howard Endres, founder and president. “But our unique position allows us direct contact with the manufacturers, providing the best possible service to our plumbing and heating customers.”
Gregory “Jack” Daniels, vice president, who joined three years ago as partner says the company’s entire focus is on equipment that deals with hot water—from boilers and hydronics heating systems to water heaters and solar panels.
“One of the many things we bring to the table,” says Daniels, “is a strong background in working with state and local utilities’ energy-incentive programs and an in-depth understanding of federal tax credits, which provides advantages for wholesalers, contractors, and their customers.”
To take just one example, Hot Water Products worked with its customers in the trades on a high-rise apartment complex in Milwaukee. Through the statewide Focus on Energy program, the property owner was able to replace an old boiler system, receive nearly a $5,000 rebate, and enjoy significantly lower monthly heating bills thanks to the new technology.
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